Gustav Fouche

As we head deeper into 2024, Gustav is predicting that warm brunette tones will be the standout trend in hair colour. From rich, chocolatey hues to soft caramel and honey accents, this look is about to take over in a big way. Whether you’ve always loved your brunette hair or are thinking about going darker, warm brunette tones are the perfect way to add dimension and shine, and he thinks we’ll be seeing them everywhere this year.

Celebrities like Zendaya and Hailey Bieber have already embraced this trend, opting for rich, warm brunette shades that add softness and radiance to their natural hair. These examples show how versatile and flattering the warm brunette look can be.

Why Gustav Thinks Warm Brunettes Will Dominate

"The shift towards warm, natural shades feels like a refreshing change from the cooler, ashier tones we’ve seen in recent years. People are looking for something that feels rich, luxurious, and easy to maintain—and that’s exactly what warm brunette delivers. These shades add just the right amount of warmth, making the hair look healthier, glossier, and more vibrant, all while keeping things low-maintenance.

What I’m really excited about is how versatile this trend is. Warm brunettes work beautifully on so many skin tones. The richness of the colour enhances golden undertones and adds a lovely contrast to cooler complexions, making it flattering for almost everyone. Celebs like Jessica Alba and Lily Collins have shown how well warm brunette shades complement different skin tones, making it clear this trend will be a major player in 2024."

What Makes Warm Brunette Special?

The key to this trend is the balance between deep, chocolatey browns and subtle, sun-kissed highlights. Unlike cooler shades, warm brunette is all about soft radiance. I predict we’ll see more people opting for a soft blend of caramel, honey, and amber highlights to add brightness without the stark contrast of lighter colours.

Techniques like balayage and airtouch are going to be huge for achieving this look. These methods allow for a seamless blend of tones, giving hair that natural, lived-in feel. The result is effortless, with just enough warmth to make the hair glow, whether you’re indoors or outside. Megan Fox and Mila Kunis, for example, have both embraced deep, warm brunette shades that add richness and shine to their look, making this trend feel both chic and timeless.

How to Maintain Warm Brunette Tones

While warm brunette shades are generally low-maintenance compared to platinum blondes or vibrant reds, they still require a bit of care to keep the warmth and shine intact. Here’s what I’m recommending to keep this look fresh and luxurious:

Hydrating Products: I’m all about using moisturising products like GF Fabulosity Reviving Shampoo to keep the hair soft and hydrated. Paired with GF Fabulosity Volumising Conditioner, it helps keep the hair bouncy and full of life.

Colour Protection: A good colour-protecting shampoo and conditioner are essential to prevent your warm brunette tones from fading too fast. The GF Fabulosity hair care range is designed to be colour-protecting, ensuring your warm brunette shades stay vibrant and rich for longer. Using GF Fabulosity Reviving Shampoo and GF Fabulosity Volumising Conditioner will help maintain the depth and shine of your colour, keeping your hair looking fresh and luxurious between salon visits. These products will help lock in moisture and protect your colour, allowing you to enjoy your warm brunette look without worrying about premature fading.

Gloss Treatments: For an extra boost of shine, I suggest adding a gloss treatment every few weeks. This will enhance the depth and luminosity of the brunette hues, keeping the hair looking healthy and polished between salon visits.

Who Will Be Trying This Trend?

If you’re someone who loves a natural, sophisticated look, but you want to elevate your style, warm brunette is definitely the trend to try in 2024. Whether you already have dark hair and are looking for a fresh take or you’re a blonde wanting to transition into a deeper shade, this trend offers the perfect balance of warmth and dimension.

Gustav sees warm brunette becoming the go-to for anyone who wants a rich, natural look that’s still chic and polished. With subtle highlights and dimensional tones, it’s ideal for those who want something low-maintenance but still eye-catching. Celebrities like Zendaya, Jessica Alba, and Hailey Bieber have already proven how this look can be both glamorous and easy to wear.

Gustav's Final Thoughts

"As I look ahead to 2024, warm brunette tones are one of my top predictions for the year’s biggest hair trends. The combination of richness, warmth, and dimension makes it a beautiful and versatile choice that works for everyone. Whether you’re ready to fully embrace the trend or just want to dip your toes into a few warmer tones, I’m confident this look will be everywhere in the coming months.

If you’re looking to refresh your hair colour this year, I highly recommend giving warm brunette a try. It’s a trend that will not only look stunning but also feel effortless and timeless. I can’t wait to see more of these gorgeous shades pop up as the year goes on!"