Gustav Fouche

If there’s one thing I’ve learned after years in the industry, it’s this: silicone is the biggest challenge to healthy hair and scalp.

I’ve spent countless hours at the backwash and with clients in my chair, seeing the same signs: dry, brittle hair that looks shiny on the outside but is crying out for real nourishment. That artificial gloss? Almost always silicone.

So I started researching. Deeply. I wanted to understand exactly what silicone was doing to the hair and scalp... and the results were shocking. It coats the hair like plastic, trapping dirt, blocking moisture, and building up over time. It hides the problem instead of healing it.

That was my turning point.

I made it my mission to create high-performance haircare that’s completely silicone-free but still leaves your hair looking and feeling fabulous. And not just for a moment, but for the long run.

GF Fabulosity is the result of that mission. Powered by nature, backed by science, and made for real people who deserve better.

No shortcuts. No coating. Just true hair health.

Love, Gustav 💖